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Shopping



Whether you’re looking for a designer handbag or a locally crafted treasure, South Walton is a shopper’s paradise. Each of the area’s 16 signature beach neighborhoods are home to well-known luxury brands as well as up and coming designers and unique boutiques.

From Inlet Beach to Miramar Beach, South Walton is the perfect place to shop until you drop. You may need an additional suitcase for your return trip, but that’s part of the fun, right?

Yellowfin Ocean Sports

Bicycle rentals, fishing, tackle and bait, charters, kayak sales and rentals. Second location in Grayton Beach.Third location in Seagrove. For more information call or visit our web site.... Read More

The Wine Bar at WaterColor

The Wine Bar is renowned among locals for its award-winning wine list. Our delectable cuisine is served in a sophisticated yet informal setting making it the right place for any gathering or celebration. Enjoy our chef's daily specials, artisan cheese platters, and seasonal menus year-round. We are dedicated to our local... Read More

WaterColor Store

Watercolor Store offers official WaterColor logo apparel and merchandise such as hats, candles, colorful drinkware and more. In addition, the store includes Florida SweetTea Style- a boutique carrying jewelry from local artist Carrie Rhea Designs, Supergoop® sun care products, and upscale brands such as Draper James® clothing and accessories,... Read More

Old Florida Outfitters

With a network of premiere anglers, Old Florida Outfitters can put you on the water with the most knowledgeable guides in fly fishing, light tackle and shallow water expeditions. As an official Orvis partner, Old Florida Outfitters also has the gear you need to weather the outdoors. From flip-flops to all-terrain... Read More

Publix at WaterColor Crossings

Convenience. Value. Empathy. All things you'll always find fully stocked when it comes to services Publix offers. Whether it's prescription refills, gift cards, Presto! machines, weekly ads or photo processing, the one thing all our services have in common is you. And, making your life easier!... Read More

Boca Boutique & Galeri - WaterColor

Boca Boutique & Galeri is a unique shop in South Walton. The boutique features womens apparel, fashionable handbags and footwear. We have an abundant selection of gifts and decorative accessories including decorative wall plaques, painted wine glass sets, soy candles, picture frames, plus many other items. Come and visit us... Read More

Barefoot Princess

Barefoot Princess is best known for its bright colors and bold prints, which makes perfect sense when you realize that it's 30A's exclusive Lilly Pulitzer retailer. The store’s collection includes merchandise for women and children with a wide selection of home furnishings too. Come visit us today! Island Clothiers offers a... Read More

Little Red

Little Red's brings fun and fanciful children's clothing and toys to 30A.... Read More

Emerald Coast Wine & Spirits

Located in the WaterColor Crossing shopping center, Emerald Coast Wine & Spirits is a full-service liquor store.... Read More