Merit by Willow

Willow + Mercer is the newest addition to the Willow Boutique family. Carefully curated by owners Celia Roberts Tucker and Cindy Krutz, the Willow brand has been making a name for itself on 30A, bringing beach chic styles and in-demand designers to the area since 2007. Willow + Mercer embodies confident, savvy style that is street-chic and on trend. Shoppers will experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The expansive space features a Shoe Salon, Clean Beauty bar, and one of a kind furniture and artwork; in addition to its wide array of women’s clothing, fine jewelry and accessories. Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel. Lines include: Isabel Marant, Iro, Raquel Allegra, MadeWorn, Xirena, A Golde, Citizens of Humanity, Frame, Golden Goose, Loeffler Randall, Paris Texas, Westman Atelier, Augustinus Bader, Janessa Leone and more.