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INDUSTRY RESEARCH
Research plays a vital role in all of South Walton's strategic activities including but not limited to marketing and branding. The most recent research is listed below. To learn more about the research process, please contact Lisa@VisitSouthWalton.com.
Primary Research:
- Spring 2021 Visitor Tracking Survey
- Planning and Booking Cycle
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Economic Impact
DOWNLOAD REPORT - First-Time Decision Making 2021 - Internet Survey
- Decision Pathways
- What type of Vacation is desired?
- Deciding Where to go and Gathering Information
- What are Important Deciding Factors?
- Childrens Role in Planning
- Mode of Transportation
- Emotions and Sharing the Experience
DOWNLOAD REPORT - 2021 Winter Visitor Tracking Report
- Planning and Booking Cycle
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluations
- Economic Impact
DOWNLOAD REPORT - 2020 Economic Impact and Visitor Tracking Report
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluations
- Yearly Comparisons (2019 vs. 2020)
DOWNLOAD REPORT - 2020 Fall Visitor Tracking Study
- 2020 Summer Visitor Tracking Report
- COVID-19 Impact on Walton County Tourism – Wave 3
- Tourism Industry & Economic Shutdown—Overview
- Financial Stimulus
- Tourism Business Profile
DOWNLOAD REPORT - 2020 Spring Visitor Tracking Report
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Yearly Comparisons (2019 vs. 2020)
DOWNLOAD REPORT - 2020 Consumer Sentiment Report - Wave 4
- 2020 Consumer Sentiment Report - Wave 3
- 2020 Consumer Sentiment Report - Wave 2
- 2020 Consumer Sentiment Report
- COVID-19 Impact on Walton County Tourism – Waves 1 & 2
- Economic Impact
- Business Profiles
- Financial Stimulus
- Trip Experience
- Yearly Comparisons (2019 vs. 2020)
DOWNLOAD REPORT - 2020 Winter Visitor Tracking Study
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Yearly Comparisons (2019 vs. 2020)
DOWNLOAD REPORT - 2019 Economic Impact and Visitor Tracking Report
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Yearly Comparisons (2018 vs. 2019)
DOWNLOAD REPORT - 2019 Fall Visitor Tracking Summary Report
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Yearly Comparisons (2018 vs. 2019)
DOWNLOAD REPORT - Summer 2019 Visitor Tracking Report
- Economic Impact
- Visitor Profiles
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation
- Yearly Comparisons (2018 vs. 2019)
DOWNLOAD REPORT - Spring 2019 Visitor Tracking Report
- Winter 2019 Visitor Tracking Report
- Profile travel parties to South Walton
- Likelihood of returning
- Mode of transportation
- Trip planning information
- Noticed South Walton messaging
- Demographic profile of visitors
DOWNLOAD REPORT - Calendar Year 2018 Economic Impact of Tourism Report
- Fall 2018 Visitor Tracking Report
- Profile travel parties to South Walton
- Likelihood of returning
- Mode of transportation
- Trip planning information
- Noticed South Walton messaging
- Demographic profile of visitors
DOWNLOAD REPORT - Summer 2018 Visitor Tracking Report
- Profile summer travel parties to South Walton
- Motivation for visiting
- Importance of vacation attributes and rating of South Walton
- Trip planning information
- Demographic profile of visitors
DOWNLOAD REPORT - Spring 2018 Visitor Tracking Report
- Profile spring travel parties to South Walton
- Mode of transportation
- Importance of vacation attributes & rating of South Walton
- Daily expenditures & expenditures by category
- Demographic profile of visitors
DOWNLOAD REPORT - Economic Impact of Tourism 2017
- Visitor trends
- Tourism metrics
- Visitor direct spending
- Visitor profile and origins
- Mode of transportation
DOWNLOAD REPORT - Snowbird Analysis 2017
- Profile snowbirds visiting South Walton
- Likelihood of returning
- Importance of vacation attributes & rating of South Walton
- Daily expenditures & expenditures by category
- Demographic profile of snowbirds
DOWNLOAD REPORT - 2017 Regional Research
Regional Research by season that includes the top tier markets
DOWNLOAD REPORT - Fall 2017 Visitor Tracking Report
- Profile travel parties to South Walton
- Likelihood of returning
- Mode of transportation
- Daily expenditures & expenditures by category
- Trip planning information
- Demographic profile of visitors
DOWNLOAD REPORT - Summer 2017 Visitor Tracking Report
- Profile travel parties to South Walton
- Motivation for visiting
- Likelihood of returning
- Daily expenditures & expenditures by category
- Trip planning information
- Demographic profile of visitors
DOWNLOAD REPORT - 2017 Geographic Analysis
- 2017 Emerging Market Study
- Profile travel parties to South Walton
- Awareness of South Walton
- Experience and perceptions with South Walton
- Assess sources of information
- Assess types of vactions that are taken
- Aided and unaided awareness of South Walton
- Investigate trip planning information
- Knowledge of South Walton
- Determine liklihood of vacationing in South Walton
- Define mode of transportation
DOWNLOAD REPORT
Secondary Research:
- Meeting Planner Study February 2019
Explore meeting and event planners' perceptions of South Walton as an event/meeting destination.
DOWNLOAD REPORT - Meeting Planner's Preference Study - January 2017
Explore meeting and event planners' perceptions of South Walton as an event/meeting destination.
DOWNLOAD REPORT