INDUSTRY RESEARCH

Research plays a vital role in all of South Walton's strategic activities including but not limited to marketing and branding. The most recent research is listed below. To learn more about the research process, please contact Lisa@VisitSouthWalton.com.

Primary Research:

• Winter 2019 Visitor Tracking Report
  • Profile travel parties to South Walton
  • Motivation for visiting
  • Importance of vacation attributes & rating of South Walton
  • Noticed South Walton messaging
  • Demographic profile of visitors

  
  DOWNLOAD REPORT
• Meeting Planner Study February 2019

  Explore meeting and event planners' perceptions of South Walton as an event/meeting destination

  DOWNLOAD REPORT
• Calendar Year 2018 Economic Impact of Tourism Report
  • Tourism metrics
  • Visitor spending
  • Visitor profiles
  • Information sources for visitors

  
  DOWNLOAD REPORT
• Fall 2018 Visitor Tracking Report
  • Profile travel parties to South Walton
  • Likelihood of returning
  • Mode of transportation
  • Trip planning information
  • Noticed South Walton messaging
  • Demographic profile of visitors

  
  DOWNLOAD REPORT
• Summer 2018 Visitor Tracking Report
  • Profile summer travel parties to South Walton
  • Motivation for visiting
  • Importance of vacation attributes and rating of South Walton
  • Trip planning information
  • Demographic profile of visitors

  
  DOWNLOAD REPORT
• Spring 2018 Visitor Tracking Report
  • Profile spring travel parties to South Walton
  • Mode of transportation
  • Importance of vacation attributes & rating of South Walton
  • Daily expenditures & expenditures by category
  • Demographic profile of visitors

  
  DOWNLOAD REPORT
• Economic Impact of Tourism 2017
  • Visitor trends
  • Tourism metrics 
  • Visitor direct spending
  • Visitor profile and origins 
  • Mode of transportation

  
  DOWNLOAD REPORT
• Snowbird Analysis 2017
  • Profile snowbirds visiting South Walton
  • Likelihood of returning
  • Importance of vacation attributes & rating of South Walton
  • Daily expenditures & expenditures by category
  • Demographic profile of snowbirds

  
  DOWNLOAD REPORT
• 2017 Regional Research

  Regional Research by season that includes the top tier markets

  DOWNLOAD REPORT
• Fall 2017 Visitor Tracking Report
  • Profile travel parties to South Walton 
  • Likelihood of returning
  • Mode of transportation
  • Daily expenditures & expenditures by category 
  • Trip planning information
  • Demographic profile of visitors 

  
  DOWNLOAD REPORT
• Summer 2017 Visitor Tracking Report
  • Profile travel parties to South Walton
  • Motivation for visiting
  • Likelihood of returning
  • Daily expenditures & expenditures by category
  • Trip planning information
  • Demographic profile of visitors

  
  DOWNLOAD REPORT
• 2017 Geographic Analysis
  • Visitor Tracking 
  • Web Traffic
  • Facebook Fans

  
  DOWNLOAD REPORT
• 2017 Emerging Market Study
  • Profile travel parties to South Walton
  • Awareness of South Walton
  • Experience and perceptions with South Walton
  • Assess sources of information
  • Assess types of vactions that are taken
  • Aided and unaided awareness of South Walton 
  • Investigate trip planning information 
  • Knowledge of South Walton 
  • Determine liklihood of vacationing in South Walton 
  • Define mode of transportation 

  
  DOWNLOAD REPORT

Secondary Research:

• Meeting Planner's Preference Study - January 2017
  DOWNLOAD REPORT