Shopping

Whether you’re looking for a designer handbag or a locally crafted treasure, South Walton is a shopper’s paradise. Each of the area’s 16 signature beach neighborhoods are home to well-known luxury brands as well as up and coming designers and unique boutiques.

From Inlet Beach to Miramar Beach, South Walton is the perfect place to shop until you drop. You may need an additional suitcase for your return trip, but that’s part of the fun, right?

Sirens Lingerie & Swim

New to the Market Shop at Sandestin, Sirens is a locally-owned Lingerie, Lounge and Swimwear Boutique....

The Candy Bar

Satisfy your sweet tooth at this ice cream parlor and candy shop....

Lou Lou Beans

Lou Lou Beans is a locally owned and operated gift shop located in Crestview, Florida and in Freeport, Fl. We offer an assortment of gifts for anyone on your list. Our purpose is to provide a one stop shop for all your personalized needs. Gift cards available....

Barefoot Princess

Barefoot Princess is best known for its bright colors and bold prints, which makes perfect sense when you realize that it's 30A's exclusive Lilly Pulitzer retailer. The store’s collection includes merchandise for women and children with a wide selection of home furnishings too. Come visit us today! Island Clothiers offers a...

GulfWind Paddle & Surf

GulfWind Paddle & Surf is now open for business! We carry the same great Bote paddle boards and SUP equipment as the corporate store in Destin, but located a little closer to home for all of our friends living in South Walton, Florida. Check us out on our FB page....

WaterColor Store

WaterColor® Store, offers an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Peter Millar, Comfort Color® and Supergoop!® – all in addition to WaterColor®-branded merchandise, including uniquely designed t-shirts, home decor and beachwear. Managed by St....

30A General Store at The Hub

The 30A General Store has something for everyone! Located in the Shops at the Hub in Prominence, we’ve got you covered for all your last-minute vacay needs. From sunscreen and bathing suits, to home decor, clothing, and snacks. You’ll find it all only a quick trip away! 30-A...

Artful Eye

The Artful Eye is the only stop on 30A to provide both prescription and non-prescription eye wear. From fashion to function, when it comes to your most important feature, this is your shop....

Summer House Lifestyle

Summer House Lifestyle is a lifestyle studio located in Uptown Grayton in Santa Rosa Beach, Florida. Our store offers a beautiful selection of bedding, lighting, furnishings, artwork and gifts. Melissa has carefully curated our selection to include items with a simple and timeless element that are as unique as...

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Our Travel Expert: Seemore