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Willow + Mercer

Willow + Mercer is the newest addition to the Willow Boutique family. Carefully curated by owners Celia Roberts Tucker and Cindy Krutz, the Willow brand has been making a name for itself on 30A, bringing beach chic styles and in-demand designers to the area since 2007.

Willow + Mercer embodies confident, savvy style that is street-chic and on trend. Shoppers will experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The expansive space features a Shoe Salon, Clean Beauty bar, and one of a kind furniture and artwork; in addition to its wide array of women’s clothing, fine jewelry and accessories.

Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel. Lines include: Isabel Marant, Iro, Raquel Allegra, MadeWorn, Xirena, A Golde, Citizens of Humanity, Frame, Golden Goose, Loeffler Randall, Paris Texas, Westman Atelier, Augustinus Bader, Janessa Leone and more.

Explore Inlet Beach

Relax in pristine Inlet Beach, where a quiet neighborhood lays claim to the largest beach access point in South Walton, boutique shopping and a variety of dining gems. Variety is at the heart of Inlet Beach, where cozy cottages and modern villas can be found side by side.


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