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Willow + Mercer

Willow + Mercer is the newest addition to the Willow Boutique family. Carefully curated by owners Celia Roberts Tucker and Cindy Krutz, the Willow brand has been making a name for itself on 30A, bringing beach chic styles and in-demand designers to the area since 2007.

Willow + Mercer embodies confident, savvy style that is street-chic and on trend. Shoppers will experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The expansive space features a shoe salon, Clean Beauty bar, one of a kind furniture and artwork; in addition to its wide array of women’s clothing and accessories.

Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel. Lines include DVF, Iro, Vince, Elizabeth & James, Kelly Wearstler, Figure, Golden Goose, Loeffler Randall, Raquel Allegra, Frame, Dee Keller, Mother, By Malene Birger, 3.1 Philip Lim, MadeWorn, Figue, Xirena, Westman Atelier and more.

Explore Inlet Beach

Relax in pristine Inlet Beach, where a quiet neighborhood lays claim to the largest beach access point in South Walton, boutique shopping and a variety of dining gems. Variety is at the heart of Inlet Beach, where cozy cottages and modern villas can be found side by side.


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