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Our 16 beach neighborhoods offer distinctive style and unique shopping.
Summer House Lifestyle

Summer House Lifestyle is a lifestyle studio located in Uptown Grayton in Santa Rosa Beach, Florida. Our store offers a beautiful selection of bedding, lighting, furnishings, artwork and gifts. Melissa has carefully curated our selection to include items with a simple and timeless element that are as unique as... Read More

Yellow Fly Trading Company

Founded by long time local, Melissa Stapleton, Yellow Fly Trading Company is your go-to spot for beach wear, outfitter clothes, boho inspired jewelry, travel gear, hand stitched leather goods and all the various sundries necessary to complete your South Walton experience. Ideally nestled in the "Greatest Backyard Party of All... Read More

30A Olive Oil Co.

Family-owned and operated, 30A Olive Oil Co. is a boutique supplier of gourmet oils and also a tasting gallery. Previously, Andrea & Dave LaFrance owned a gourmet kitchen store in New York and are now bringing their love of good food, quality ingredients, and the pursuit of a healthy diet... Read More

Coastal Road

Every Coastal Road trip is more about the journey than the destination, so it is natural that we value the design process as much as we do the final product. We seek to honor the timeless heritage of leather craftsmanship re-imagined through modern textile technologies. We are inspired by the... Read More

Peach & Pearl Events

Peach and Pearl Events is a full-service wedding and event planning business. As a company built on integrity and honesty, we value putting outstanding customer service and open-communication at the forefront of the business. Our customized approach and concierge-like service is there to help guide you through your wedding planning, including... Read More

Pish Posh Patchouli’s

Nourish all your senses at an apothecary boutique for your entire family! We offer sought-after products from around the corner + around the world and feature the very best in advanced skin care, luxurious body care, designer hair care, exclusive fragrances, boutique cosmetics plus a little something for your boudoir!... Read More

Lola's on 30A

Bright, airy, eclectic, and eye-catching may be the best way to describe Lola’s on 30A. Walking into the family-owned business presents an immediate visual sensation. The first art you’ll encounter as you enter Lola’s on 30A is the creation of artist and owner, Lee Hensley. These beachy masterpieces depict natural... Read More

30A Farmers' Market at Rosemary Beach

Farmers Market every Sunday (year round) from 9 a.m. - 1 p.m. Held in the heart of the Rosemary Beach Community,... Read More

30a Media

30A Media - 30A Television broadcasts in 9 counties of Northwest Florida to over 150,000 viewers on multiple platforms such as cable, ROKU, AMAZON TV and via syndicated partners in major SE cities. Our programming features events, happenings, people and places, from South Walton to Apalachicola to Pensacola. Our... Read More