Brand Overview

Walton County TDC / Visit South Walton Brand Promise and Brand Standards

Our Brand Promise

South Walton provides visitors with a relaxing escape: an upscale, yet casual, place to unwind and rejuvenate. Charm and scenic beauty define our stretch of Northwest Florida's Gulf Coast, and our white sand beaches and turquoise waters offer a natural setting, where visitors feel comfortable. We deliver an unforgettable experience, filled with lasting memories.


Our Brand Story 

Everyone needs to have their own beach.

Sounds simple enough. Start with the purest white quartz sand filtered down from the Appalachians eons ago and washed westward along the blue-green Gulf. Form it into wave-like dunes topped with sea grasses. Frame the dunes with pines, spreading broad swathes of green against the perfect blue of the sky. Scoop out freshwater lakes to reflect all that blue. And back it all with a huge inland estuary teeming with all forms of life.

People have been drawn to this restorative beauty ever since they've been drawn to the South. The culture that has grown up here from residents and visitors alike has ever been peaceful, respectful of the natural uniqueness and well spiced with the flavors of Southern and Gulf Coast character.

The result is a necklace of individual beach neighborhoods, each with its distinct emotional hue, its own cultural traditions and feel, its own visual style. All linked not only to each other, but also to the bountiful natural gifts they are committed to preserve and perpetuate.

This is our promise: somewhere along this strand, you will find your perfect place, your partner's beach ideal, your family's epitome of what the word beach was meant to be.

That's South Walton. Find your perfect beach.


Our Logo and Images

Please contact the Marketing Department to request the official Visit South Walton logo or images. 


Our Boilerplate Information

For quotes, copy, boilerplates and other approved taglines and copy, contact us at [email protected].