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Partner Programs


    The Walton County Tourism Department offers tourist-facing businesses the opportunity to purchase media at a reduced cost through the robust annual cooperative marketing program. This program includes both traditional and digital media placements for bed tax collectors, and digital placements for non-bed tax collectors in South Walton. The program also includes print placements for bed tax collectors in Freeport, DeFuniak Springs and Paxton. You can review the robust offerings in advance of sales opening within the 2023-2024 Sales Kit

    Sales for the annual program open Monday, May 22rd at 9am CDT and close Friday, May 26th at 4pm CDT. During this time period, please visit coop.visitsouthwalton.com to sign up or sign in, explore the opportunities and purchase today! Within this system, partners can see all opportunities to purchase as-needed, and upload the needed assets with ease. This turn-key solution provides a one-stop-shop for media purchase.

    Also, partners are still able to purchase supplemental campaigns for the current fiscal year, which will begin 5 weeks after the purchase date. This offers partners the opportunity to anticipate a need for additional promotion and purchase it, providing more flexibility. As with the annual program, the Walton County Tourism Department covers at least half the cost of each placement.

    If you have questions about this program, please contact Kelli Carter, Director of Marketing,Kelli@WCFLTourism.com or call (850) 267-1216 or Katherine Simon at our agency of record at vswpartners@z-comm.com or (504) 558-7778. 


    All bed tax collectors are provided the opportunity to create, maintain and update an accommodation listing in STAY: The Official Accommodations Guide of South Walton.

    Please log into our partner extranet to verify or update your account and listing details. If you need access to the extranet or a password reset, please contact Lisa@WCFLTourism.com

    To read about how to set up a web listing for your accommodation(s), click here. Unlike our print guide, Book > Direct listings do not follow a specific timeline for edits and can be created or updated anytime. Contact us so we can help you create an attractive web presence!


    The Walton County Tourism Department Event Grant Program is intended to support, grow, and promote local special events that have the ability to generate economic impact and overnight stays, in Walton County. Applicants who score within the acceptable range and are approved by both the Tourist Development Council and the Walton County Commissioners will be contacted as applicable.

    Thank you for your interest. The application is now open and will close on March 29th. Please click HERE for the application.

    If you'd like to reference the program guidelines, click HERE.

    Please contact Rebekah Paul at Rebekah@WCFLTourism.com with any questions.

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