About the Walton County TDC / Visit South Walton
The Mission of the Walton County TDC is to protect and strengthen the South Walton brand in order to bolster the Walton County tourism economy. The TDC will manage and maintain our beaches as a primary attraction and serve as the Destination Marketing Organization responsible for protecting and promoting tourism and the high-quality of life enjoyed in Walton County.
The Walton County TDC is funded exclusively through tourist occupancy tax or bed tax, which is collected from visitors on short-term lodging rentals. The TDC is funded through a tax that's levied on short-term rentals.
Each of the pennies have a designated funding purpose. The break down is as follows:
1st and 2nd cents can be spent on administrative, marketing and beach maintenance.
Administrative costs come out of the first two cents and the remaining funds are divided amongst marketing to advertise South Walton, to promote tourism, for beach maintenance, to maintain the beach accesses and improve facilities within the boundaries of the 26 miles of coastline south of the Choctawhatchee Bay.
3rd cent is used for beach nourishment
To finance beach park facilities, beach improvement, maintenance, renourishment, restoration and erosion control of the beach.
4th cent product development/shoulder funding
Funds seasonal marketing, beach safety including lifeguard funding, eco-tourism, Artist of the Year and community recognition programs, event grant sponsorships and marketing, code enforcement, and beach ambassador program.