About the Walton County TDC / Visit South Walton
The Mission of the Walton County TDC is to direct and manage activities that will strengthen the position of the South Walton brand in the tourism marketplace, in order to increase the tourism economy of Walton County. The TDC will manage and maintain our beaches as a primary attraction and serve as a responsible industry organization to take a leadership role in addressing issues that affect tourism and the quality of life in Walton County.
The Walton County TDC is funded exclusively through tourist occupancy tax or bed tax, which is collected from visitors on short-term lodging rentals. The TDC is funded through a tax that's levied on short-term rentals.
Each of the pennies have a designated funding purpose. The break down is as follows:
1st and 2nd cents can be spent on administrative, marketing and beach maintenance.
Administrative costs come out of the first two cents and the remaining funds are divided amongst marketing to advertise South Walton, to promote tourism, for beach maintenance, to maintain the beach accesses and improve facilities within the boundaries of the 26 miles of coastline south of the Choctawhatchee Bay.
3rd cent is used for beach nourishment
To finance beach park facilities, beach improvement, maintenance, renourishment, restoration and erosion control of the beach.
4th cent product development/shoulder funding
Funds seasonal marketing, beach safety including lifeguard funding, eco-tourism, Artist of the Year and community recognition programs, event grant sponsorships and marketing, code enforcement, and beach ambassador program.