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Tourism revenue in South Walton rises nearly 11 percent in June



August 15, 2017


WALTON COUNTY, Fla.—Aug. 14, 2017 – Tourism numbers are up this year for Florida, according to Governor Rick Scott, and the story holds true in Walton County as well. Walton County recorded $4.6 million in Tourist Development taxes in June, a new record and an increase of more than 10 percent over the same month last year.

As of June, each month this year has surpassed the previous two years in bed-tax revenue, bringing the total revenue collected so far to $14.2 million, nearly 11% ahead of the same period last year and about 23% higher than 2015.

“These numbers reflect growing interest in South Walton,” said Visit South Walton Executive Director Jay Tusa, “we are happy to see visitors are continuing to discover all that South Walton has to offer.” 

The June report indicates taxes collected on short term rental sales in South Walton. The Tourist Development tax, or bed tax, is a four percent tax collected on hotels, condos and other short term rentals.

Bed taxes provide a good indication of visitor demand, as they are influenced both by number of visitors and the average daily rates of short term rentals. The revenue supports tourism marketing, beach operations including cleaning and maintaining beaches, destination improvements, and preservation.

About South Walton:

Located along a 26-mile stretch of white sandy beaches in Northwest Florida, South Walton encompasses 16 distinct beach neighborhoods, each with its own visual style, amenities and charm. South Walton is home to four state parks, one state forest, and more than 200 miles of hiking and biking trails. Renowned for natural scenic beauty, turquoise waters and sugar sand beaches, South Walton was named one of the “Secret Florida Beaches” by Travel + Leisure, but is easily accessible as a drive to destination or by flying to nearby airports Northwest Florida Beaches International Airport (ECP) or the Destin – Fort Walton Beach Airport (VPS). An upscale, yet casual place to unwind, South Walton is the place to recharge and build lasting memories. Learn more at VisitSouthWalton.com or follow Visit South Walton on Facebook, Twitter, YouTube or Instagram.

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