Brewers to the Rescue: South Walton Beer Community Steps Up Relief Efforts

Hurricane Michael, a devastating category 4 storm, made landfall as the third strongest hurricane to hit the United States on October 10 near Mexico Beach, FL, less than 50 miles from the eastern border of Walton County.

While South Walton’s residents and businesses were largely spared from major damages, its neighbors to the east were not as fortunate. In the hours and days after the storm passed, help began to pour in from unexpected sources, as members of the South Walton beer community immediately began to mobilize and lend helping hands to those impacted by Hurricane Michael.

Grayton Beer Company: The Santa Rosa Beach-based brewery debuted a new beer to raise funds for the hardest hit areas, calling it Rebound American Lager. Available for purchase in the brewery and at local retailers, $1 from the purchase of each six-pack of Rebound American Lager will be donated to Hurricane Michael relief efforts. Additionally, Grayton Beer Company is serving as a distribution point for donations and supplies, both locally and nationally. Using their warehouse space as a staging area, they’ve sent trucks full of much needed relief supplies to the east. 

"It will take years to rebuild some semblance of normalcy in the areas that were hit hardest by Hurricane Michael," said Jamey Price, founder/president of Grayton Beer Company. "We are committed to doing our part to help and were fortunate to have a beer that was ready for packaging and a team that could pivot to a new label in less than one week." 

The brewery is also hosting a fundraiser concert with Panama City native, Will Thompson, on Nov. 9 from 6-9 p.m. at the brewery. The concert is free to attend and kid friendly.


Idyll Hounds Brewing Company: In the days after the storm the team at Idyll Hounds Brewing Company bottled filtered water for anyone in need and filled pallets full of canned water, which was distributed throughout the hard-hit areas of neighboring Bay County. They also quickly opened their doors after the storm to serve as a drop-off location for supplies and donations. 

Not only have South Walton’s breweries stepped up to help those impacted by Hurricane Michael, everyone from accommodations, restaurants, non-profit organizations, churches and every day citizens have given of their time, resources and energy to help lift up our neighbors.

To learn more about what the community is doing to help, and ways you can get involved in relief efforts, visit or like the page on Facebook.