Shopping

Whether you’re looking for a designer handbag or a locally crafted treasure, South Walton is a shopper’s paradise. Each of the area’s 16 signature beach neighborhoods are home to well-known luxury brands as well as up and coming designers and unique boutiques.

From Inlet Beach to Miramar Beach, South Walton is the perfect place to shop until you drop. You may need an additional suitcase for your return trip, but that’s part of the fun, right?

The Wine Bar at WaterColor

The Wine Bar is renowned among locals for its award-winning wine list. Our delectable cuisine is served in a sophisticated yet informal setting making it the right place for any gathering or celebration. Enjoy our chef's daily specials, artisan cheese platters, and seasonal menus year-round. We are dedicated to our local...

Lou Lou Beans

Lou Lou Beans is a locally owned and operated gift shop located in Crestview, Florida and in Freeport, Fl. We offer an assortment of gifts for anyone on your list. Our purpose is to provide a one stop shop for all your personalized needs. Gift cards available....

WaterColor Kids

Moms and dads, grandparents, and anyone shopping for stylish and colorful clothing for a special child will find that perfect something in the WaterColor Kids store at 6 WaterColor Blvd. Children’s clothing from brands such as Peter Millar, Johnnie-O, Travis Mathew, Turtle & Tee’s, and Bald Head Blues are featured...

Babies-n-Town

Babies-n-Town offers a wide variety of rentals including bicycles, wagons, strollers, beach gear, cribs and more delivered right to your rental property....

30Avenue

Serving as the gateway to 30A, 30Avenue is easy walking distance to Rosemary, Seacrest and Alys Beach. A distinctive setting for professional offices, outstanding restaurants and affluent retail, this coveted address is at the intersection of Highway 98 and Scenic Highway 30A in Inlet Beach, Florida. 30Avenue is the premier...

WaterColor Store

WaterColor® Store, offers an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Peter Millar, Comfort Color® and Supergoop!® – all in addition to WaterColor®-branded merchandise, including uniquely designed t-shirts, home decor and beachwear. Managed by St....

Lola's on 30A

Bright, airy, eclectic, and eye-catching may be the best way to describe Lola’s on 30A. Walking into the family-owned business presents an immediate visual sensation. The first art you’ll encounter as you enter Lola’s on 30A is the creation of artist and owner, Lee Hensley. These beachy masterpieces depict natural...

Love + Grow Clothing Co

Love + Grow was created in 2017 by Lindsey Smith after she had her first child, a baby girl. As a new mom, Smith looked for a career where she could utilize her passion for design and creativity, while staying at home to take care of her new baby. Smith...

30A General Store at The Hub

The 30A General Store has something for everyone! Located in the Shops at the Hub in Prominence, we’ve got you covered for all your last-minute vacay needs. From sunscreen and bathing suits, to home decor, clothing, and snacks. You’ll find it all only a quick trip away! 30-A...

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Our Travel Expert: Seemore